Skincare as Individual as You Are
Bespoke Cosmetics & Custom Formulations by Geraldine Potoker.
Begin Your ConsultationTwo Paths to Personalization
Create Your Personalized Formula
Looking for a product made just for you? Through a detailed consultation, we'll craft a unique serum, moisturizer, or treatment to target your exact skin concerns with precision and care.
Personalize My ProductDevelop Your Custom Line
Bring your brand vision to life. We partner with you on R&D, formulation, and production to create an exclusive product line that stands out in the market, from concept to shelf.
Become a Formulation PartnerPowered by Precision: AI Skin Analysis
Data-Driven Formulations (Optional Service)
For the ultimate in personalization, we offer an optional AI-powered skin analysis. Simply upload a photo, and our advanced technology will analyze key skin metrics, such as hydration levels, texture, and potential concerns, to provide our expert formulators with deep, objective insights for your truly bespoke product.
Disclaimer: This is a diagnostic tool to guide formulation, not a medical diagnosis.
Our Collaborative Formulation Process
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1
The Brief
A personalized 1-on-1 consultation to meticulously define your needs, desired texture, key ingredients, and overarching goals for your custom product or line.
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2
The Formulation
Our skilled chemists meticulously craft a benchmark sample in our state-of-the-art Wanamassa, New Jersey lab, adhering to the highest standards of efficacy and safety.
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3
The Feedback
You receive and rigorously test the sample, providing invaluable feedback for any desired refinements or adjustments, ensuring perfect alignment with your vision.
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4
The Final Product
Once perfected, we finalize the formula and orchestrate the production of your unique, bespoke cosmetic, ready for personal use or market launch.
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5
Future-Proofing
Your precise formula is securely kept on file, ensuring effortless re-ordering or future adjustments to adapt to evolving needs or market trends.
Success Story: A Niche Brand Launch
"Geraldine Potoker was the perfect partner. Their expertise brought our vision to life, navigating complex marine-based ingredients with impressive precision."
– Founder, Aqua Vitae Skincare
Client: Aqua Vitae Skincare
Aqua Vitae Skincare, an emerging high-end men's grooming brand, approached Geraldine Potoker with an ambitious vision: to launch a sophisticated product line centered around a unique, sustainably sourced marine-based active ingredient.
The Challenge
The primary challenge lay in stabilizing the delicate marine active within a luxurious, efficacious formula, ensuring product integrity, and achieving a desirable texture for a discerning male demographic. This required extensive R&D and meticulous stability testing.
The Solution
Our team at Geraldine Potoker collaborated closely with Aqua Vitae, leveraging our expertise in natural and biotech ingredients. We successfully developed a highly stable, elegant serum and a perfectly balanced moisturizer. Our comprehensive service included managing the entire process, from initial R&D and rigorous stability testing to a successful first production run of 1,000 units per SKU, delivered on time and within budget.
Start Your Consultation
Tell us a little about what you're looking for. Our dedicated team will review your inquiry and get back to you within one business day to schedule a complimentary consultation tailored to your unique needs.