Warm-toned, sunlit workshop in Wanamassa, NJ, with crafting tools and natural ingredients

The Heart of New Jersey, Handcrafted.

The Official Geraldine Potoker NJ Artisan Collection

PROUDLY MADE IN WANAMASSA, NJ
Geraldine Potoker smiling in her clean, organized Wanamassa workshop, surrounded by natural skincare ingredients
Geraldine Potoker in her workshop

From Our Workshop to Your Home

"As a longtime resident of Monmouth County, creating a line that reflects the beauty of our state has been a dream. The NJ Artisan Collection is my tribute to our community, combining my passion for soapmaking with the scents and spirit of the place I call home."

— Geraldine Potoker

Geraldine Potoker

Scents of the Garden State

Jersey Shore Salt & Cedar Bar

Artisanal soap bar with sea salt and cedar, inspired by Jersey Shore

An invigorating blend of sea salt, driftwood, and cedar, reminiscent of a walk on the Asbury Park boardwalk.

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Pine Barrens Trail Soap

Handcrafted soap with pine, earth, and herb scents, evocative of Pine Barrens

A deep, resinous scent of pine, damp earth, and wild herbs, inspired by a hike through Wharton State Forest.

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Cape May Bloom Bar

Delicate floral soap with hydrangea and rose, reflecting Cape May gardens

A delicate floral mix of hydrangea, rose, and fresh greenery, like a stroll through a historic Cape May garden.

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Our Community Roots

Stylized map of New Jersey with pins on Wanamassa, a lavender farm, and a shore town
Map of New Jersey showing local sourcing locations

We're committed to our community by sourcing ingredients locally whenever possible and collaborating with other NJ artisans.

  • Wanamassa: Our Workshop – Where every product is made by hand with care.
  • Southern NJ Farm: Local Lavender Supplier – Cultivating the finest botanicals close to home.
  • Jersey Shore Coastline: Inspiration – Sea Salt harvested locally for authentic texture.