More Than Just Soap.

It's a blend of passion, science, and a commitment to doing things right.

“To elevate daily rituals with personal care products that are a joy to use, thoughtfully crafted, and consciously made for the well-being of our skin and our world."

Our journey at Geraldine Potoker began with a simple mission: to create skincare that was both uncompromisingly pure and remarkably effective. Based in Wanamassa, NJ, our approach masterfully blends artisan tradition with scientific innovation, ensuring every product delivers exceptional results while respecting our planet. We believe in the power of conscious creation, from the meticulously sourced ingredients to the small-batch manufacturing process, all designed to foster a deeper connection between you, your skin, and nature.

Geraldine Potoker, founder of Geraldine Potoker skincare, smiling professionally.
Geraldine Potoker, founder.

Meet Geraldine Potoker

What started as a kitchen hobby, driven by a personal quest for pure, effective skincare, blossomed into Geraldine Potoker, the brand. Geraldine's natural curiosity and passion for botanicals soon evolved with formal training in cosmetic science, equipping her with the knowledge to bridge the gap between ancient remedies and modern dermatology. She saw a clear need in the market for products that were both truly natural and clinically effective, free from harsh chemicals, yet backed by scientific integrity.

In 2015, Geraldine founded the company right here in Wanamassa, New Jersey, to bring this vision to life. With an unwavering commitment to quality and sustainability, she established a manufacturing process that honors traditional handcrafted methods while integrating rigorous scientific formulation. Today, her dedication ensures every product reflects her original promise: skincare that feels luxurious, performs powerfully, and respects the well-being of both people and planet.

Our Guiding Principles

Handcrafted Excellence

We believe in the irreplaceable quality that comes from small-batch production and a human touch. Every product is poured, cut, and packaged with meticulous care.

Uncompromising Purity

We meticulously source our ingredients from trusted, sustainable origins and maintain a strict 'free-from' list for your peace of mind and skin's well-being.

Sustainable by Design

From Green Chemistry principles in our lab to ethically sourced ingredients and biodegradable packaging, we actively minimize our environmental footprint at every step.