Purely Crafted. Scientifically Proven.

Discover handcrafted skincare from Wanamassa, NJ, that unites the best of nature with breakthrough biotech for results you can see and feel.

Trusted by Conscious Retailers and Skincare Aficionados

As Featured In & Our Valued Partners

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17,000+ Bars Shipped Monthly

Consistent quality delivered to our partners nationwide.

“The gold standard for sustainable, small-batch manufacturing in New Jersey.”
— New Jersey Wellness Magazine

Explore Our World of Clean Beauty

Discover meticulously formulated products designed for every skin need.

Beautifully textured handcrafted soap bars

The Artisan Collection

Handcrafted daily in Wanamassa, NJ, celebrating local ingredients and traditional saponification methods for a luxurious lather.

Discover Artisanal Soaps →
Minimalist lab-style dropper bottles on a clean surface

Clean & Clinical Solutions

Science-backed formulas that merge potent natural actives with proven clinical results for targeted skin concerns.

See Clinical Innovations →
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Biotech-Infused Innovations

Harnessing the power of fermented squalane, lab-grown hyaluronic acid, and peptides for peak skin performance.

Learn About Biotech →
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Sensitive Skin Safe

Gentle, hypoallergenic formulas free from harsh chemicals, synthetic fragrances, and common irritants for your most delicate skin.

Explore Gentle Formulas →

Our Commitment: From Nature to Lab to You

Integrity and efficacy are at the heart of everything we create.

Ethical Sourcing

We select the finest natural and biotech-derived ingredients, prioritizing sustainability, fair trade, and unparalleled purity.

Artisanal & Small-Batch Production

Our Wanamassa facility combines handcrafted care with precise, clinical standards for every batch, ensuring freshness and potency.

Maximum Efficacy

The result is a high-performance product that is rigorously tested to be safe, effective, and environmentally conscious for your peace of mind.

Unsure Where to Start Your Skincare Journey?

Answer 3 simple questions about your unique skin concerns and wellness goals, and we'll recommend a personalized product pairing just for you.

Start the Quiz to Find Your Match

Elevate Your Retail Offering or Create Your Own Line.

Geraldine Potoker is your trusted partner for high-quality, New Jersey-made personal care products. We offer reliable wholesale supply to conscious retailers and provide expert custom formulation services, guiding you from initial concept to small-batch manufacturing with our clinical artisan approach.

Become a Partner
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Consultation for custom cosmetic development.

What Our Customers Are Saying

“The Pure Radiance hypoallergenic soap is a lifesaver for my sensitive skin. No more irritation, just clean and soft. And knowing it's made locally in NJ with such care makes it even better!”

Sarah K.Red Bank, NJ

“Geraldine Potoker's team was incredible in helping us develop our custom cosmetic line. Their expertise in natural formulation combined with clinical standards meant the quality and attention to detail were second to none. Truly exceptional partners.”

John D.Founder, Coastal Botanics

“I absolutely love the Waterless Revival bars! The packaging is all biodegradable and the product is fantastic – effective, gentle, and smells wonderful. A truly sustainable and high-performing choice.”

Mike R.Asbury Park, NJ

Ready to Experience the Geraldine Potoker Difference?

From our hands to yours, experience personal care that never compromises on ethical sourcing, scientific efficacy, or pure, handcrafted quality.